Google AdWords is Google’s pay-per-click (PPC) ad program. It displays the ads you see at the top and right of your screen on the search engine’s results page, identified by a yellow favicon that says “Ad.” When you start an AdWords campaign, you create these ads to link back to your website. The ads are short and built around the keywords people use when searching for your products or services. If your ad shows up as a result of a search and someone clicks on it, you pay for that click. Thus the PPC designation.
Facebook advertising is a valuable tool that can skyrocket your marketing campaign if handled carefully. With over one billion users logging in every day, interacting with one another and engaging in anything they find appealing, you can hopefully see that promoting your business through Facebook opens up a window to a colossal marketplace that YOU can claim your lion’s share from.